Fitbit Introduces its Most Seamless Tracker Yet: Alta
With fitness trackers, there’s one point of contention nearly all men and women can agree on: They’re a bit too bulky and stark for day-to-night wear. If you’re more apt to throw your tracker in your gym bag post-workout than wear it to dinner with friends, Alta was made specifically with you in mind. Slim and sleek, Fitbit’s latest wearable combines what you want in an accessory with what you need in a tracker.
“Fitbit Alta will turn heads as our most fashionable device yet,” Fitbit CEO and co-founder James Park said in a press release. “The attractive, versatile design of this new fitness tracker fits seamlessly into daily life—from the gym to the office to a night out. Alta features the everyday tracking Fitbit is known for, along with innovative and purpose-built features that push users to do more. Paired with our large, engaged global social community, Alta is an exciting product for everyday users who are looking for a simple way to stay motivated and connected, that also fits with their personal style.”
Alta is available for $129.95 for presale today (Feb. 3) on Fitbit.com and at retailers—such as Amazon, Best Buy, Dick’s Sporting Goods, Nordstrom, Target, and The Sports Authority—starting in March 2016. Click through to view the most exciting features in the latest installment to the Fitbit family.
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