Apple Watch: The 10 Things You Need to Know

Mj 618_348_apple watch what you need to know
Courtesy Apple

Apple CEO Tim Cook today outlined details for the final version of the highly-anticipated Apple Watch that arrives in stores next month. “[This is] the most personal device we’ve ever created,” he said today in a press conference from San Francisco. “It’s not just with you, it’s on you.” As what Apple is calling “the most advanced timepiece ever created” enters its final rollout phase, here is everything you need to know:

1. The battery lasts 18 hours.
The battery charge lasts about 18 hours (during normal use). Translation: you’ll still be charging it every night, just like your iPhone. To charge it, simply hold the magnetic charger near the back of the watch and it will automatically click into place.

2. You can get it on April 10.
The watch will be available for pre-order and in-store previews on April 10. Try-ons will be by appointment only and only select Apple flagships and high-end specialty lifestyle/fashion stores will stock the Apple Watch Edition gold model.

3. There are three collections. 
There are three collections available, all of which feature Retina display. In the Apple Watch Sport aluminum-bodied version, of which 10 models are available, prices range from $349 for a 38mm silver case with white sport band to $399 for a 42mm Space Gray case with black sport band.

4. And many more models.
In the Apple Watch Collection stainless-steel bodied version, of which there are 20 models available, prices range from $549 for a 38mm stainless steel case with white sport band to $1,049 for the 42mm Space Black case with Space Black stainless steel link bracelet. In the Apple Watch Edition category, of which eight models have been created, prices start at $10,000 for a 38mm 18-karat rose gold case with white sport band to $17,000 for the 38mm 18-karat yellow gold case with bright red modern buckle. Incidentally, the larger 42mm 18-karat yellow gold case with midnight blue classic buckle is $2,000 less, at $15,000.

5. It’s fitness tracking looks a lot like a Fitbit.
The Apple Watch offers health/fitness companionship by tracking daily movements — how long you’ve been exercising or getting brisk activity and reminds you if you’ve simply been stationary for too long — all via a simple three-ring graphic that showcases all the dimensions at once. The watch will also, on a Monday, send a recap report on one’s physical activity progress from the previous week and will suggest new goals for the coming week. A new workout app will even allow wearers to program from a plethora of activities (running, cycling, walking, or any workout machine in today’s modern gym) and provide detailed metrics on the workout. 

6. It can measure how hard you tap.
Everything you can do on your iPhone, you can do on the Apple Watch right from your wrist: Send text and voice messages, read emails and answer calls. A configurable “Taptic Engine” alerts with a gentle tap when a message is received. With Digital Touch, Apple Watch wearers can send each other a sketch, a tap or even the rhythm of one’s own heartbeat.

7. There will be a lot of Apple Watch apps.
Users will be able to interface with Siri to get turn-by-turn walking or driving directions, scroll through photos on Instagram, read and respond to messages, use Apple Pay and view notifications, get through security at the airport with Passbook boarding pass, among other qualities. The watch will also feature a vast array of third-party apps, including Uber, Nike+ Running,, OpenTable, Twitter, BMWi and Shazam. You can even unlock your hotel room door and bypass check-in with the watch.

8. The Apple Watch interface is fully customizable.
The user can choose from traditional analog, a myriad of fun bright colors, a digital face full of rich detail or one that is simple and elegant with no extraneous markings. But at the end of the day, it’s all just an image — literally — as there are no physical hands for the hour or seconds.

9. It also keeps time. 
The Apple Watch is being called an extremely precise timepiece. According to Apple, it will keep time to within 50 milliseconds of UTC, the universal time standard.

10. It’s one of the most expensive digital watches you can buy. 
Even at its entry-level price point, it’s the most expensive in its segment. But among the likes of the Samsung Gear S, Moto 360, Pebble Steel Time and LG G Watch R, it’s the only one that has GPS.

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