Vans Eco Theory AuthenticGET IT
While the western half of the country is in a drought with raging wildfires, the eastern half has been soaked with a few hurricanes added on. Needless to say, our weather has gotten more extreme. And we need the companies who are leaders in our space to start adjusting the way products are manufactured. And Vans, with their deep history in surf, skate, snow, BMX, music, and culture are certainly leaders, which makes the new Vans Eco Theory an important piece in their line, with eco-friendly versions of the Vans classic styles we all know and love.
The uppers are made of 100-percent organically grown cotton canvas of non-GMO seeds with no synthetic pesticides. The laces are jute—a natural, fast-growing, renewable fiber grown with minimal water. And to be clear, they didn’t skimp on the waffles. The soles are made of an all-new Vans Rubber Compound of natural rubber sourced from sustainable tree farms. And at the end of the day, they really don’t cost that much more than the standard Authentic. A pair of kicks isn’t going to reverse climate change, but the more petroleum-based products we get out of our lives the better.—Jon Coen, Men’s Journal contributor
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