The Brand That Turns Billboards Into Bags

The Brand That Turns Billboards Into Bags

That urge to drop everything, pack an overnight bag and get the hell out of dodge can come on hard. And it’s an awfully tough bug to kick, unless of course, you execute. Come on, you know what we’re talking about.

Now, after you’ve finally figured out a way to finagle an extra day or two out of work, lined up your flights perfectly to maximize your time, and have a solid intinerary, it’s time to pack up. But you’re obviously not going on a business trip here, so the standard suitcase is a lame option, and one of those wheelie things—let’s not even go there. You need something with some chill factor; Something that actually makes a statement that you’re just doing you right now and there’s not a worry in the world. 

This is where a RAREFORM light duffle bag comes into play. The bags are lightweight, waterproof, compact, resonably priced ($39.95), and loaded with unique color options. And after hearing a bit of the story behind the brand, you’ll feel even better about your decision to rock it. 

RAREFORM co-founders Alec Avedissian also got that urge, like many of us do, but his urge wasn’t just to get out of town for a while. He completely walked away from corporate America to travel through South America on a six-month surf trip to decompress and get reinspired. In the process, and while teaming up with his brother (and co-founder Aric). The Avedissian’s sought a new way to do business and a way to reduce waste in the world. Shortly thereafter, he began heavily pursuing the concept of transforming old billboard advertisements into bags by way of “upcycling”. 

Did you know that there are about 600,000 tons of billboard waste annually? Yeah, that’s a lot of ads. Well, RAREFORM takes about 10,000 pounds of it monthly, gets it to their California-based factories and begins the process of turning Honest Abe’s Used Car Dealership ads into fun, eco-friendly, and functional fashion statements. And what’s even cooler is the fact that every single piece is 100% unique. Stoked on that. You better believe RAREFORM’s light duffle is one of our go-to’s for getting outta town.

RAREFORM is in over 250 retail locations including REI, Whole Foods, and Patagonia. And the brand isn’t just about bags; they also manufacture cool accessories such as laptop sleeves, wallets, surf bags, and more. RAREFORM is also donates 1% of it’s sale(s) to charity. Visit

Catch Alec and Aric pitch their brand to the investors of ABC’s Shark Tank on March 3, 2017 at 8PM ET.

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