Bugatti’s New Bicycle Costs More Than a BMW M3

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Luxury French car brand Bugatti and German bicycle design house PG have joined forces to create what they call “the perfect blend of the best of two worlds” with a carbon “special bike.” PG, whose initials stand for Pimp Garage, is no stranger to high-end products, having designed a $39,000 bike for Bugatti in the past. “We liked PG’s idea of building a bicycle in the spirit of our company founder Ettore Bugatti, who also designed a bike,” said Achim Anscheidt, director of design at Bugatti. Unlike that first bike, the PG Bugatti is part of a collection that will carry the name of the Chiron, the world’s fastest road car. It will be just as desirable… and ludicrously expensive.

We spoke to Manuel Ostner, CEO of PG, who designed the bike and walked us through some of its features. The complete bike weighs about 11 pounds and features a fixed-gear belt drive so its purchaser need not risk the dreaded “oil on the pant leg” faux pas. It also has a proprietary shock-absorbing bar for that “plush leather seat” ride feel. The actual saddle, the forks, wheels, cranks, seat post, and brake are all made from carbon to keep weight low, performance high, and cost in the “supercar” range.

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Talking of cost, this isn’t your average “fixie.” Ostner says prices will range from $48,000–$86,000 “but of course we are offering special configurations, too, so there won’t be any limit.” Naturally. This doesn’t really matter, as nobody is going to be saving their pennies for this bike: It costs more than double the $33,560 average price of a new car purchased in the United States last year. Of the devilishly small 667 unit production run, a third are already pre-ordered. There are only 500 Chiron cars being made. Perhaps the extra 167 bikes will be for “aspiring” Chiron owners, or very fortunate kids. Each of these bikes will have its paint, leather grips, and other accessories customized to match the $2.5 million car that it will probably hang next to in a garage bigger than your house. We have yet to see a carbon Chiron bike rack to accompany both products.

As far as the design goes, PG’s unique frame uses an asymmetrical rear triangle to support the weight of the rider and the forces generated by pedaling without any surplus tubing. It also lets you change the belt drive without taking the wheel off, although presumably at this point you have someone to do that for you. This sleek design doesn’t seem to account for a rear brake or derailleur, but an 11-pound bike should climb well enough that you don’t need gears, right?

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In keeping with the Bugatti theme, the carbon frame is “made in Germany using materials and methods otherwise found only in motor sport and the aeronautic industries” and takes up to 1,200 man hours to produce. The tubing is shaped with aerodynamics in mind and the front brake is integrated into the fork, making for a reduced frontal area that mirrors the aesthetics of the Chiron.

Despite drawing inspiration from a road-legal supercar, PG states the bike “is not intended to be used on public roads.” Perhaps it’s best used for touring one’s country estate? Of course, you could buy six of the Pinarello Dogma bikes that won the 2016 Tour De France for the same price, and then fly to France and ride them on the road, but when was this ever about practicality? Those looking to complete the Bugatti collection will also need to set some money aside for the Chiron-inspired Niniette yacht, but there are only 66 of those, and they probably cost a bit more than the bike. 

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