Meet Lamborghini Urus, the Ultraluxe SUV of Your Dreams

Lamborghini Urus SUV
Lamborghini Urus SUVCourtesy Image

There’s a certain segment of guys that will bemoan the Urus, Lamborghini’s ultraluxe SUV. For a brand known for supercharged testosterone, isn’t the idea of a four-seat, all-wheel-drive family hauler a bit too practical—what happened to the company set to out-alpha them all?

In truth, this is Lamborghini’s second swing at an SUV, after the brutish LM002 (1986–1993). That machine was outfitted with a V12 engine, from the scissor-doored Countach you taped to the bedroom wall, and was, perhaps, ahead of its time. But the Urus is most definitely of ours: It enters a burgeoning market with competition from Rolls-Royce, Bentley, and, in a few years, Ferrari. The Lambo also exhibits the de rigueur quality of our automotive moment: a platform shared with Volkswagen Group brand brethren like the Porsche Cayenne and Audi Q8.

First Drive: The New 2019 Lamborghini Urus

First Drive: The New 2019 Lamborghini Urus

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That said, the Urus is its own animal, full of angular exuberance. No one should mistake it for anything but a Lamborghini, a sure bet if you sit in one of the four baseball-mitt-leather thrones inside, surrounded by a hexagonal metal motif that looks ripped from some robotic space beehive. The interior almost feels more exotic than the brand’s two-seaters, but with space to move and a legit trunk.

To fire things up, you flip a red hexagonal guard, use an F-22-worthy lever to select a drive mode (from track to snow, written in Italian), and presto—you and the kids are launched into the HOV lane. What the Urus’ four-liter, 641-horsepower V8 lacks in eardrum-pleasing pyrotechnics, it makes up for with a wallop of torque. Part of the cognitive load of driving the thing is keeping it out of triple digits. Luckily, 17-inch brake rotors and a spiffy torque- vectoring system serve to tidy up your driving (and urges).

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But does it SUV? Yes, as we found out on a hairy, narrow, icy road near Snowmass, Colorado. In snow mode, with hill descent control on, the Urus can sure-footedly edge itself out of places where a $200,000 machine shouldn’t go, stress-free. Both on and off the highway, the Urus has a sense of preternatural calm, a reservoir of potential at the ready. Perhaps it’s an alpha after all.

The specs:

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