Dwayne Johnson’s New ‘Rock Clock’ Will Kick Your Ass Out of Bed and Into the Gym

Dwayne Johnson promotes his new "Rock Clock" app.

Sleep is overrated—at least for The Rock.

Dwayne Johnson has released a new app, just in time for his birthday, called The Rock Clock.

Described as a “motivational alarm clock,” the app gives users the ability to sync their morning alarm to “Rock Time”—which means you can get up as early as Johnson does. The superstar is usually up around 4 am and finds time to get in a workout at the gym before most of America even wakes up. Now you can do that too.

One catch: There’s no snooze button. “Life has no snooze,” Johnson says.

The "Rock Clock" app from Dwayne Johnson's "Project Rock"

The new app brings exclusive video messages from Johnson each day, and has 25 different custom alarm tones created by Johnson to use for an alarm sound. The Rock Clock also allows users to enter a goal—for example “finish my screenplay,” or “go to the gym”—and the clock will push you to try and complete that goal with motivational messages from The Rock himself.

Why? As Johnson proves on his Instagram feed, “Rock Time” ain’t easy:

No magic formula or secret to success. I’m up at 4am daily and puttin’ in the hard work that I already know my competition is not willin’ to do. If they’re willin’ to get up at 4, then you bet your ass I’m gettin’ up at 3. And if they’re willin’ to get up at 3am, then well… I’ll be gettin’ up at 2:59 cause that’s just bullshit. I don’t pretend to do it. I do it. Daily. It’s my anchor and will always be my edge over my competition. You don’t have to wake up at the ass crack of 4am dawn to find your anchor. Whatever it is that gives you “your edge” over everyone around you – then that’s what you do. You find it, you apply it and you protect it. Whether it’s your co-workers, teammates, classmates or business associates.. the #AnchorPhilosophy applies to every facet of our lives. #FindYourAnchor #CreateYourEdge #ProtectThemBoth #AndPlsDontGetUpAt4amCauseItAintPretty;)

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The Rock Clock is the latest foray into lifestyle products for Johnson through his Project Rock brand. Things started off with two of the GBOAT (Greatest Bags of All Time), which promptly sold out.

The Rock’s goal for Project Rock: “We all have hopes, goals, dreams and aspirations, and I’ve officially made it my project to help as many of you get after your goals as possible. Let’s get after it and chase greatness… together.”

Johnson, who turned 44 on Monday, continues to stay in fantastic shape—and he needs to be, as he has a ton different projects coming down the pipeline. Johnson recently wrapped shooting the Baywatch movie with Zac Efron; season two of his HBO show Ballers comes out July 17; Central Intelligence, in which he co-stars with Kevin Hart, was released on June 17; and he’s gearing for up the filming of Fast 8 with Vin Diesel.

Even with the busy schedule, Johnson says he is up at “4am daily” and ready to work out.

So anyone syncing to Rock Time better be prepared to get up at the crack of dawn—or even sooner.


From this historic day forward – I’m waking your ass up;). The #RockClock has arrived. This app is FREE. Download NOW in my bio. We’ve spent over a year engineering this app for you. Our goal was create a free, direct, uncomplicated, cool, motivating app to help us all get after our goals every morning. I also wanted to totally disrupt the traditional “morning alarm” system we all use on our phones. We created fun, cheesy bad assery alarm tones (yes, that’s me really singing and playing guitar to wake your ass up;) and one of my favorite features of the #RockClock is the dreaded snooze button does not exist. Absolutely BEST part of #RockClock is that I’ll be able to track all your goals and you’ll track mine. We’ll chase our greatness and kick some ass. Or get our asses kicked;) Either way, we’ll do it together. Enjoy the free app, share your goals with me and world by using the hashtag #ProjectRock. I’ll be shouting you guys out personally via video messages on this app, so let’s chase our greatness, get after it and as always have some fun along the way. Aaaaand one more thing.. there’s also a function where you sync your phone with mine and you wake up when I wake up. But your candy ass probably ain’t ready for that kinda magical action 😉🦄. #RockClock #ProjectRock #ByeByeSnoozeButton #HelloGreatness

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