Custom gear is becoming more and more popular in fashion and in fitness. It’s no longer enough to be able to select a t-shirt from a range of colors—we want to be have a say in the material, fit, and more. And why shouldn’t we? With technology getting better and better, more brands are entering the custom space and allowing consumers to seriously personalize their gear. Case in point: Eddie Bauer. With the launch of its new DesignedByYou custom shop, the innovative sportswear company is giving everyday adventurers the chance to put their own design fingerprints on the well-loved MicroTherm jacket.
First, a bit about the jacket itself: Created by Eddie Bauer’s world-class guide team in high alpine mountaineering, the MicroTherm is a slim-fitting, moisture-resistant, and stylish. It’s packed with 800-fill StormDown insulation (you can actually trace the down used in your jacket at TrackMyDown.com, so you know it’s responsibly sourced) to keep you warm on the chilliest climbs and hikes. Plus, it has stretchy fleece panels in the shoulders, so your arms have a full range of motion.
Now, you can create your own version of the jacket that’s literally one in a million (really: there are more than 1 million possible design combos in the EB Custom interactive online platform.) You can fully customize the color/pattern of the shoulders, body, inner lining, side stretch panels, zipper, and logos. Plus, you can add a monogram on the sleeve, upper right chest, or interior label.
Choose between hooded ($279) and non-hooded ($249) styles and rest assured it’s guaranteed for life.
You can design your jacket in store design kiosks at Fifth Avenue (NYC), Post St (SF), Park Meadows (CO), Fashion Place (UT), Oakbrook (IL), Bellevue Square (WA), Natick (MA) and Easton (OH). Or, visit EddieBauer.com/custom to create yours online.
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