Just in time for the holiday season, Casio G-Shock has released a brand new timepiece, one that can help give you an instant style upgrade. The company has collaborated with rapper A$AP Ferg on a limited edition watch, based on the original GA110 model.
A$AP Ferg is continuing to ride high after his chart-topping album Still Striving in 2017, and after his popular track “Plain Jane” went double platinum. After performing at the G-SHOCK 35th Anniversary event last year, A$AP Ferg and the company started working on ways to collaborate.
For this piece, A$AP Ferg helped design the style and function, which features a clear resin band and bezel with blue, red and yellow accents on the dial face. The watch also features A$AP Ferg’s signature on the band loop and case back. The watch comes in a custom limited-edition packaging.
“G-SHOCK is legendary and I’m so excited to introduce this watch to the world,” said A$AP Ferg in a press release. “I really enjoyed the collaborative design process and I think my fans are going to love the result.”
A$AP Ferg went back to his younger days—when he was a major fan of the G-SHOCK brand—for his major inspiration for the watch.
“When I sat down to design my G-SHOCK watch, I kept thinking about how watches work,” said A$AP Ferg in regards to the inspiration behind the timepiece. “It brought me back to a memory I didn’t realize I had: my Aunt Kim’s bedroom telephone. It was a transparent phone, where you can see all the inner workings and when it rang it lit up inside. That design was so beautiful to me. It had a bit of primary colors and touches of neon throughout. I wanted my watch to look the same way. Transparent with neon hits; clean and beautiful.”
The new A$AP Ferg collaboration, the GA110FRG-7A, will retail at $150 and will launch exclusively at Dover Street Market New York and Los Angeles on Friday, November 30th. There also will be a pop-up signing with A$AP Ferg at the Dover Street Market New York City location on the evening of November 30th.
Featuring an expanded case size and large anti-skid buttons for easier accessibility, the GA110FRG-7A also boasts premium features such as a speed indicator and mute function.
Some of the features and specifications of some the watches, courtesy of Casio G-SHOCK, include:
- 200M water resistance and shock resistance
- Speed indicator
- Magnetic resistance
- Auto LED/Flash alert
- 4 daily alarms
- World time (29 TZ & 48 cities)
- Target alarm
- 1/1000th stopwatch and countdown timer
- Full auto calendar
- 12/24 Hr formats