Your essential primer on secretive shoe jargon, courtesy of collective kicks.com blogger DJ Hes.
“QS” or “Quickstrike”
A surprise shoe release online.
Limited-edition shoes aimed at generating hype rather than profits.
“A sheep that buys what others want, only focusing on limited products and with no real self-identity.”
Someone who can source a hard-to-find pair of shoes.
“[Very near] Dead-stock,” as in new, never-worn shoes.
The sneaker’s original colorway (or “color scheme”).
“General Release” shoes, offered in unlimited quantities.
“One to Rock, One to Stock”
Buying two pairs of the same shoe: one to wear, one to collect in pristine condition.