How Tapout Has Become a Performance Brand for Everyday Athletes


These days, guys demand a lot from their gymwear. It’s got to be durable, comfortable, affordable and cool under pressure. But guys also want gear that expresses their personal style—whether they’re grinding out reps in the gym or pounding through sprints on the track.

Back in ’97, Tapout’s founders made their names on the Las Vegas fight scene by selling T-shirts out of the trunk of a Mustang. 

Now two decades later, Tapout has catapulted itself into the mainstream. After being purchased by Authentic Brands Group (ABG) in 2010 and entering into a joint venture with WWE in 2015, Tapout is becoming one of the dominant new brands in activewear and fitness culture.

“Our partnership has reinforced the brand mission to inspire the athlete in every individual,” says Nick Woodhouse, President and CMO of ABG. “Together we are committed to delivering on that promise through new product and performance innovation.”

Tapout offers training and athleisure apparel, with sweat-wicking gear and compression wear that can withstand even the toughest of workouts.

“Tapout is worn by WWE Superstars during their rigorous training regimens and the feedback they provide has proven to be invaluable to the brand,” says Casey Collins, WWE Executive Vice President, Consumer Products. 

Tapout is also launching a footwear line, accessories, eyewear, sports drinks, and workout equipment. Plus, Tapout Fitness gyms have also opened in New York City; California; Georgia; and Raleigh, NC; with another eight to 10 U.S. locations expected to open in 2017.

It’s a long way from the trunk of a car, but Tapout still has the guts, grit, and muscle of those who inspired it.

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