It looks like a lot of people took our Gift Guide to heart—at least when it comes to a certain wearable fitness tracker.
The FitBit app surged to the top spot on the App Store’s “free app” charts on the day after Christmas, as just about every iPhone user who found one of the popular fitness trackers in their stockings downloaded the digital companion for the company’s suite of fitness trackers.
The app held strong several days, too, staying at the top of the Health and Fitness chart and near the peak of the Free chart, which includes heavy hitters like Instagram and YouTube. The app pairs with the company’s full suite of fitness trackers, from the minimalist Zip to the flagship Surge.
Investors took note of all those downloads and sales, too: FitBit’s stock jumped by around 5% before the market opened Monday morning, and then again pre-Tuesday trading, before settling down by midday. It’s good news for FitBit, the market leader in fitness wearables, with around 22% of the market share internationally.
And if you’re one of the people who unboxed a FitBit this holiday, get a jump on your New Year’s resolutions with the 30-day Dare to Do More routine from celebrity trainer Dolvett Quince.