13. Smith Optics ChromaPop Sunglasses
So many marketing gimmicks appear to be, well, gimmicks. But ChromaPop, Smith’s new color-enhancing lenses, are the real deal. Not only do they crank the saturation on every color, causing them to—you guessed it—pop, they’re also perceptibly clearer and more vibrant than any other polarized lens we’ve ever seen. Smith says they filter out light where color wavelengths cross over, “eliminating color confusion for the brain.” The result is that you register true colors faster and with greater precision. Gimmick or not, it sounds about right and ChromaPop is amazing to see. Now you can, in 21 different frame styles.
$209-269, depending on frame; smith-optics.com