14. Sugoi Zap Bike Jacket
Fashion can prove fatal to cyclists. It’s why they don’t wear helmets, use barely-visible lights and avoid geeky bright, neon clothing on nighttime commutes and training rides. But Sugoi’s sharp-looking new waterproof, breathable Zap jacket proves that safety and style aren’t mutually exclusive. Its exterior is covered with a layer of highly reflective ground glass “pixels” that are nearly invisible in daylight, but which light up like a disco ball under direct artificial light (e.g., headlights).