4. Scoring a custom mattress at a fraction of normal prices
Major chains charge more because they, and whatever brand the mattress is, all make a profit. Helix mattresses go straight from the factory to your bedroom. There’s no middleman.
“Our queen is $995,” Tishman says. “A similarly constructed bed at [a typical mattress store] would be two to three times as expensive.”
The payoff: Helix can afford to undercut traditional mattress stores. (It even offers free delivery.) The mattress comes compressed and rolled in a cylindrical box about the size of a golf bag. Helix even offers a 100-day trial period to sleep on the bed. It takes about a month to determine whether a mattress is the right fit, according to Helix, because it takes some time for the materials to break in a bit, and for your body to adjust to this new bedding change. If you’re not digging it, Helix can send another mattress topper (another layer of foam to remedy the problem), or it’ll take back the mattress completely free of charge. The mattress won’t be stowed away for another user or be sent to a mattress graveyard. Depending on the area, you can donate lightly used mattresses, which is what Helix does with any returns.
So, no: You don’t exactly get to test-drive it in a store. But Helix is banking that the payoff will be much higher.
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