Earlier this month, French watchmaker Richard Mille released a timepiece specifically for cyclists. Designed in partnership with retired Formula-One driver (and current biking enthusiast) Alain Prost, the piece retails for—and we are totally serious when we say this—£655,00 (roughly $840,000 at current exchange).
Sure, cyclists are known to shed thousands on their sport. A good bike alone can run in the $5,000 to $7,000 range. But almost a million for a watch? Let’s turn to the company’s website to figure out why this might be worth it.
“Because of the downward wrist position cyclists use when going at out [Editor’s note: I think they mean all?], extra attention to comfort and ease of movement during use was focused on the case and strap. Never has form so perfectly espoused function than in this complex case combining tonneau, rectangular and asymmetrical lines.”
Translation: It’s easier to look at while riding.
“Taking inspiration from speedometer-equipped shift levers, the mechanical mileage odometer is a new horological complication that can record distances up to 99,999 kilometers.”
Translation: It tracks your distance, just like literally every other GPS-enabled cycling watch on the market. Except wait, this one won’t connect to GPS. So, you won’t get speed or be able to track your location.
Sill not convinced? Every one of the 30 limited-edition pieces comes with a free bike.
Or, you know, you could take that money and spend it elsewhere. Like on:
- 105 Pinarello Dogma F10 X-Light frames—the bike four-time Tour de France Champion Chris Froome used on several stages during the 2017 race (MSRP: $7,999)
- 90 Rolex Datejust 41s (MSRP: $9,350)
- Nearly 4 Aston Martin DB11s (MSRP: $211,995)
- This two bedroom apartment in New York City’s Midtown
- 2,100 Apple Watch Series 3s, which yes, include GPS (MSRP: $399)
- Literally any other biking watch (that works on your right and left wrists), plus the nicest bike on the market, plus a car to take you to cool places to ride that bike, plus a plane ticket and lodging to watch all of the 2018 Tour de France—all with enough leftover to pay for your first child’s college education.
But hey, who are we to tell you how to spend your money.