We love good beer, especially when it’s in a gorgeous can. Fortunately, more and more of our favorite breweries are taking their packaging just as seriously as the ales and lagers inside — and it’s turning out to be a perfect pairing.
“With beer shelves more crowded than ever, breweries are doing everything they can to stand out from the pack,” says Harvey Shepard, author of Oh Beautiful Beer: The Evolution of Craft Beer & Design. Fair State uses a simple design centered around a black infinity symbol. And San Francisco’s Speakeasy features icons lifted from Prohibition-era comic books.
“From the moment I started working on Modern Times, I knew I wanted packaging as magnificent as the beer,” says founder Jacob McKean, who named his brewery after a Utopian community built on Long Island in 1850. The cans, featuring a logo by Simon Walker, are retro and futuristic at the same time — and the beers inside are pretty great, too.
But the cool designs and delicious brews don’t stop there. Here’s some of the best packaging that’s making your fridge look better, one can at a time.