To satisfy America’s appetite for SUVs, Ford is doing us all a favor and formally announced that it’s bringing back the Bronco in 2020. That’s about all we know. The Bronco launched in 1966, and for 40 years it reigned in a self-established category while competitors from Jeep, Chevrolet, Dodge, International Harvester, and plenty of others tried to outdo it. Today, collectors and surfers alike revere the Bronco for its simplicity of design and purpose. While we have nearly zero information about the upcoming Bronco, here’s a look back at the sport-ute that set off the craze.