Snowboarding’s Future May Be Its Past
Over the years, snowboard companies have largely focused on creating boards that can excel on all terrain, no matter how extreme or technical. But as many snowboarders hit middle age, they were headed in the exact opposite direction, which is why the most forward-thinking companies have launched “snowsurf” shapes that harken back to the origins of the sport, a time when the art of the simple carve meant something. These new directional nose-heavy swallowtail rides float beautifully in powder because of the natural lean-back, but are also surprisingly at home carving groomers, in a way that feels like you’re slashing your way up and down the face of a wave. Jeremy Jones actually enlisted surfboard shaper Chris Christianson to design the soon-to-launch Lone Wolf and Mind Expander boards. Colorado start-up Weston pays homage to the soul riders of Japan with its Japow, and offers a bindingless quiver board, the Pow Surfer.
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