The NFL Should Give POC a Call
Safer and lighter than ever, helmets have basically become seat belts on the slopes — you’ll get funny looks if you don’t have one on. Predictably, the helmet safety tech arms race is heating up. For years, Swedish company MIPS (multi-directional impact system) has been licensing its technology — an inner membrane that allows your head to rotate relative to the helmet — to companies including Giro and POC. This winter, POC introduced its own similar proprietary technology, known as SPIN (Shearing Pad Inside), that integrates the tech into existing pads for a more natural fit. POC’s Auric Cut Backcountry, which will go on sale in September for $220, has set the new standard.
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