Whether it’s the next great evolution of the mobile computer or something else entirely, the Apple Watch has finally arrived. After an extended glimpse of the smartwatch’s planned features back in September, Apple revealed more details about the highly anticipated product, including price range and release dates. Preorders will start on April 10, with watches available on April 25th, and depending on your choice of size, materials and watchbands, it will cost you between $349 and $17,000. That’s not a typo, by the way. If you want an 18-karat gold Apple Watch, you have the option to pay as much you would for a 2015 Toyota Corolla.
But when we say “you,” we don’t necessarily mean you. Because the biggest question surrounding the Apple Watch — aside from whether anyone is going to buy an 18-karat mobile device, knowing that a new and improved version is probably just a year away — is this: Who this thing is actually for? Unlike smartphones, which have proven their utility to anyone with fingers and eyes, the smartwatch is still a relatively niche product. Based on our updated look at its features and apps, here’s a breakdown of the types of consumers who should legitimately care about the Apple Watch.