When its soccer players take the field at the 2014 World Cup next month in Brazil, Adidas wants them to make a statement by following one of the most primary rules of style: Less is more.
With flashy neon colors washing over soccer fields in recent years, Adidas launched the Battle Pack World Cup cleat collection with a black and white pattern that is as simple as it is bold. “The black and white pattern is unlike anything I’ve seen on the field,” U.S. forward Jozy Altidore said. Players will start debuting the collection on the field later this month.
The Adidas Battle Pack is inspired by the war paint of native warriors and features gold stripes representing the FIFA World Cup trophy. The new cleat comes in five silos including Lionel Messi’s adizero F50, which has a distinct blue and white pattern celebrating his Argentina federation.
Adidas also released the Originals Battle Pack for those of us who won’t be taking the field. The collection is set to hit stores May 26. The lifestyle version of the World Cup cleats brings the spirited war-paint design to the brand’s Superstar 80s, Stan Smith, Samba Super, and ZX 5000 RSPN.
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