For years, the tailback was criticized and lampooned for his seeming inability to keep off weed while playing for the Miami Dolphins. Now the former two-time All-American and Heisman Trophy winner has embraced that legacy, advocating for marijuana legalization, scoring a sponsorship with the cannabis start-up Weedmaps and partnering with the founder of 420 Games (a series of marijuana-themed events featuring live music, athletic competitions, and a 4.2-mile footrace) on the gym Power Plant Fitness. For Williams, it’s all about changing the nature of the game. “The NFL a business that depends on viewership, when their viewers speak, the NFL will follow,” he says.
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