Clay masks and eye creams aren’t just for wives and girlfriends anymore. Cosmetics companies are making a big push for men these days, offering lotions, creams, and elixirs that promise to smooth laugh lines and erase wrinkles and dark circles. Sales are up more than 30 percent since 2008. To ensure you get what you pay for, check for proven ingredients. “Peptides, which are a type of protein, are known to repair damaged, aging skin, and glycolic acid, an exfoliate, can make your skin look refreshed and new,” says Dr. Caroline Chang, a dermatologist in Providence. “If you have oily skin, check for tea tree oil – it’s an anti-inflammatory that can actually reduce the skin’s oil production.” To make choosing easier, we tested the newest slew of products and found six that actually do what they say they will.
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Brickell Face Moisturizer
Unlike most moisturizers, this lotion has no artificial fillers or scent. It quickly disappears into skin (almost like a serum) to lock in moisture, and it has vitamins A and E, which help prevent the cell damage that ages skin. [$35; amazon.com]
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Molton Brown Deep-Clean Face Scrub for Men
A daily exfoliating scrub like this one can unclog pores to make skin appear healthier. It doesn't feel harsh or abrasive, so you might think the scrub isn't doing much. But testers report that once you rinse it off, you'll notice your face looks brighter. [$25; moltonbrown.com]