A New Monthly Service Aims to Be the Birchbox of Pot

Courtesy of Potbox.com

These days, there's a deluxe subscription for everything. Specialty delivery services allow you to have high-brow organic groceries, a full wardrobe, and even morning coffee curated and delivered to you. And while not carrying your own grocery bag of organic apples home from Trader Joe's tips the scales of lazy versus convenient, a new pot delivery service appeals to the anonymity and luxury of home delivery.

Potbox (yes, like Birchbox… but for pot) aims to take the confusion, frustration, and anxiety out of buying medicinal cannabis online or in-store. The San Francisco-based company offers subscribers with two strains of sun-grown cannabis in quarter-ounce containers, along with two wax-sealed vials containing pre-rolled joints of each strain in a neatly-packaged, once-monthly box. The seven-man team of curators and farmers selects and customizes the box to your preferences, whether you enjoy Indicas, Sativias, or Hybrids most, and will send along official lab results with each product, outlining THC, CBD, and other chemical levels of the pot. The lab results also include information about where your cannabis was grown, its species, and genetics – that way you know exactly what you're smoking.

Although the cannabis is locally and sustainably grown in Santa Cruz, Potbox is attempting to set itself apart from similar delivery services with its classy vials and corked containers. Co-founder and CEO Austin Heap called it "a more sophisticated alternative to the various other 'on-demand' cannabis delivery services that simply aggregate and deliver whatever inventory is currently available at the local dispensaries" in a release. He added that customers can skip "long dispensary lines, the confusion as to what to buy, any questions about freshness… and all the other hoops they must jump through in order to receive their medicine."

That seems to be Potbox's justification for their steep price of $149.95 per box, with no other pricing or quantity options. It's a big difference compared to the cost of a quarter-ounce of high quality weed bought on the street in California, which Price of Weed has listed at about $60. Rival delivery services, such as The Green Cross and Marvina are much closer to this price point, charging between $60 and $70 for a quarter-ounce. But the startup is resting on their laurels of quality, suggesting that in the weed industry, you get what you pay for.

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As federal and state legislation continues to lean towards more progressive pot laws, we're likely to see more businesses in the industry offer similar products and encourage more competitive prices. Even Warren Buffet and Snoop Dogg are anticipating major growth in this budding sector of commerce, investing in weed startups such as Eaze and Cubic Designs. But until more relaxed laws are passed, the legal options are limited. As of now, Potbox's delivery service only requires that subscribers hold a medical marijuana ID and are residents of California, since the service is currently available in San Francisco and Los Angeles.

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