“It’s not about being seen on catwalks, the sidewalk or about the way you walk;” at least not according to Adidas and its new campaign aptly named: ‘Superstar.’
Adidas’ re-launch is undeniably cool, provoking and, like every global shoe brand advertisement, motivationally rousing—but not how you’d expect. The multinational corporation revealed the new campaign today, posting the video to YouTube in conjunction with this statement:
“When the Superstar shoe was first launched by Adidas back in 1969, the word ‘Superstar’ was unambiguous. Today, the word has been corrupted to the point of confusion. This year Adidas Originals sets out to question what it means to be a superstar, beginning with this film featuring Pharrell Williams, David Beckham, Rita Ora and Damian Lillard.”
The singer, soccer player, music mogul, and basketball legend star in the 90-second film, directed by Karum Huu Do. Six shorter edits, including a 30-second version to launch Pharrell’s forthcoming Supercolor collection, are slated to follow the re-launch.
These A-listers certainly have an opinion on what it means and what it takes to be a superstar. Stay tuned.