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Toothpaste has come a long way since the late 19th century when it first saw wide use. Nowadays, the market has grown beyond the many indistinguishable drugstore varieties to include natural alternatives, unique flavorings, and more. Choosing the best toothpaste involves parsing a lot of options—here’s what to look out for.
To Fluoride or Not to Fluoride?
Many of the new oral care brands tout their fluoride-free formulations as a selling point. But is fluoride really a bad thing? Because of its ability to prevent tooth decay, fluoride is typically added to both oral care products and tap water. But some people fear the potential long-term effects of fluoride exposure, and brands have begun to offer fluoride-free alternatives.
Fluoride-free formulas won’t offer the same prevention against tooth decay as traditional ones, but that may not matter much: The brushing action of your toothbrush is more crucial in oral hygiene than the toothpaste you use. Using toothpaste offers other benefits, however, such as teeth whitening and breath freshening.
If you’re looking to upgrade from the usual drugstore tubes, new toothpaste brands offer perks like unique flavors, natural ingredients, and sustainable packaging. To help you in your search, we’ve rounded up some of the best natural and notable products on the market.
Best Charcoal Whitening: Hello Activated Charcoal Epic Whitening Fluoride Toothpaste
Hello’s vegan, cruelty-free ‘pastes are made in the USA and stand out for offering both fluoride and fluoride-free options. For an extra boost of whitening, try the activated charcoal variety, which is made with mint and coconut oil for fresher breath.
Get It: Pick up the Hello Activated Charcoal Epic Whitening Fluoride Toothpaste ($20; was $24) at Amazon
Best Fresh Breath: Marvis Whitening Mint Toothpaste
Hailing from Florence, Marvis has been beloved for years for its colorful packaging and delectable flavors, ranging from jasmine to liquorice. Although it’s not all-natural, the Italian brand’s fluoride-free whitening toothpaste is particularly popular for eradicating stains from too many glasses of vino.
Get It: Pick up the Marvis Whitening Mint Toothpaste ($14) at AmazonGet it!
Best Tablets: byHumankind Toothpaste Tablets
byHumankind offers a new way to shop for personal care products (and cuts down on packaging waste) by selling refillable containers and all-natural formulations. Its toothpaste tablets, made with fluoride and microcrystalline cellulose to polish the teeth, are no different: Choose your container and purchase a one-time set of tablets or subscribe for discounted refills. To use them, just chew one and start brushing—no squeezing from a tube required.Get it!
Best Unique Flavor: Aesop Toothpaste
Certified B-Corp company Aesop has won fans the world over thanks to its high-quality skincare products, and the Australian brand brings its same mix of natural, luxurious formulations to its oral care line. This product offers a distinct mint and anise flavor, and there’s a matching mouthwash available for added freshness.Get it!
Best Flouride Free: Davids Premium Natural Toothpaste
Eric David Buss launched Davids in 2015 with the goal of making the best natural toothpaste on the market. The result? This fluoride-free formula with baking soda for whitening. The brand also includes a metal tool with purchases to help you get the last drop out of the recyclable metal packaging.Get it!
Best Strengthing and Whitening: Sensodyne Repair & Protect Teeth Whitening Sensitive Toothpaste
If you’re looking to get a toothpaste that won’t just whiten your teeth but also help strengthen them? Pick up some Sensodyne. It’ll get in there and repair what’s been busted and make your teeth feel like new.
Get It: Pick up the Sensodyne Repair & Protect Teeth Whitening Sensitive Toothpaste ($18) at AmazonGet it!
Best Whitening Value Pack: Colgate Activated Charcoal Toothpaste
Colgate is always a good option to pick up if you want to whiten your teeth on a budget. Especially this option, with Charcoal in it to help really revitalize the sheen of your teeth to give your smile a new level of wattage.Get it!
Best Natural Toothpaste: Boka Ela Mint Natural Toothpaste
Prefer to live an all natural existence? Well, you’ll want to pick up this toothpaste from Boka to give you a clean smile without deviating from that lifestyle of yours. No fluoride to be found and all you’ll end up with is stronger and whiter teeth.Get it!
Best Baking Soda Toothpaste: ARM & HAMMER Peroxicare Toothpaste
There are a lot of toothpaste options out there that come with Baking Soda in it to help really clean out your teeth. But Arm & Hammer is the number one source for that kinda toothpaste and that’s for a reason. You’ll have a much stronger dental situation when you start using this on the regular.Get it!
Best Healthy Option: Tom’s of Maine Whole Care Natural Toothpaste
An off shoot of the all natural option is the best healthy option, and you can’t go wrong with Tom’s of Maine toothpaste. It’s made with all natural ingredients that are effective at rooting out problems in your mouth to boost the strength of your gums, your teeth, and bring the whiteness back out in your smile.Get it!