Christopher Walken’s New Super Bowl Ad for the Kia Optima Will Knock Your Socks Off

Christopher Walken pitches the 2016 Kia Optima.

Every man needs a ‘Walken closet.’

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The legendary Christopher Walken makes an appearance in the new Super Bowl ad for the 2017 Kia Optima, where he chastizes poor Richard for having a closetful of clothes that were apparently inspired by a stack of manila folders.

“There are two types of people in the world,” Walken growls. “Those who are content to blend in—these people walk through life like beige socks, uninspired and bored. And there are those who expect more.”

Something to consider when lining up your next big gym sock purchase. (Or, you know, going car shopping.)

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