Dwayne “the Rock” Johnson has a hell of an idea. And it’s about to come to life.
As he teased about a month ago, Mr. Franchise Viagra himself is set to build on his production company with the “best, biggest, bad ass, baldest YouTube channel ever”: Seven Bucks Digital Studios, which will roll out its first YouTube exclusive on July 18.
Johnson first revealed the idea Wednesday at VidCon 2016, an annual gathering of YouTube stars and celebrities—Johnson was introduced by none other than Lilly Singh, aka Superwoman—who represent the collective superego of digital entertainment.
Johnson’s channel will feature original videos, plus his multitude of projects from his production company, Seven Bucks Productions, “along with other creators who share his work ethic and drive to inspire, motivate and entertain,” his company said. It’ll also feature an “action-filled scripted online series,” plus collaborations with “digital native talent” (read: YouTube celebrities).
Plus, why the hell shouldn’t Johnson start his own YouTube studio? At this point, he’s a one-man entertainment army. His new movie with Kevin Hart, Central Intelligence, premiered Friday to strong reviews, and the second season of his HBO show Ballers kicks off July 17. His line of Project Rock gear, marketed through Under Armour, has already sold out. He recently wrapped shooting on the upcoming Baywatch movie with Zac Efron. He’s seriously bulking up for the explosive filming of the upcoming Fast 8 alongside newcomers like Charlize Theron and Kristofer “Tormund Giantsbane” Hivju. And he’s got both a Jumanji reboot (co-starring Tom Holland, Kevin Hart, and Jack Black) and an upcoming starring role as the near-superpowered “f*cking hilarious weirdo” Doc Savage.
Plus, he’s already got 122 million followers across his social media accounts. They guy is popular.
Hell, he created the best alarm clock app in recent memory. If the guy can get people to like an alarm clock, what can’t he do? Run for president? (Actually, that’s on the list, too.)
You can subscribe to The Rock’s YouTube channel, where he’ll be releasing his first video July 18.
But first, Rock needs to clear his browsing history.
For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!