Here's something to wrap your brain around: Humans have the ability to hear more than 500,000 different tones, and can visually identify millions of distinct colors and hues. But all that pales in comparison to the one trillion different olfactory stimuli we respond to, thanks to our 50 million built-in scent receptors.
Harnessing the power of smell is nothing new: The Egyptians were dousing themselves with attar and lily some 4,000 years ago as a way of indicating social status — which historians believe was the first attempt at cologne. Today, there are an overwhelming number of colognes on the market, featuring everything from "worn leather" to "sweet cognac" notes. Deciding which scent in this ever-expanding category is right for you is daunting.
That's no excuse to duck the challenge and live in perpetuity wearing the CK One you discovered in college. Our masterful advice here is guaranteed to point you down the path of finding a new, perfect-for-you cologne.