Successful SoCal real estate developer Avi Brosh always said that once he got into the hospitality business, he’d redesign it. Today, as head of the Paligroup brands and properties— including Palihouse Santa Monica, an entry on Condé Nast Traveler’s Hot List 2014—Brosh integrates each hotel into the vibe of its neighborhood, often taking over architectural gems with real history and transforming them into hip spots for locals.
“I definitely think the hotels are the purest expression of my own aesthetic sensibility,” he says.
FIT FACT: “My time to exercise is when I really get into my head and think,” Brosh says. “I’ll go through deal structures or design a hotel lobby.”