Jordan Zimmerman, the force behind some of the most famous ad campaigns in history, may be one of the fittest biz leaders on the planet. Despite running one of the largest ad agencies in the world, he finds time to work out three times a day. Steal his tricks.
Get up earlier
Zimmerman hits his first workout shortly after 3 a.m. You don’t have to be up quite so early, but scheduling workouts when most people are asleep can be the best time to do them uninterrupted. “At that time of day, the world is yours,” he says.
Prioritize your health
“If you don’t, you’re cheating yourself, and cheating your family,” says Zimmerman, who recommends starting with basics like walking and pushups. “Check your body fat and weight when you start. The gains you see over time will inspire you.”
If you’re over 40, there’s no need to push heavy weights to build muscle. “You get just as much from lighter weights and higher reps and supersetting [two exercises done back to back without rest].”