Fitness-crazed entrepreneurs and executives everywhere from Wall Street to Silicon Valley are swapping boozy steak dinners and laid-back golf outings for soaked networking sessions at the gym, in the spin studio, or on the climbing wall.
It’s a question of ambience as well as convenience. “If I had a cup of coffee with 90% of the people who ask for my time, I’d be having coffee all day,” says Sami Inkinen, CEO of Virta Health. “If someone wants to tag along on a bike ride, though, it’s easier for me to say yes.”
But mixing business with burpees can get sticky, so we asked a few high-powered—and, yes, ripped—business moguls to detail exactly how they turn workouts into work meetings.
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