How ‘Iron Cowboy’ James Lawrence Is Attempting the Impossible—100 Consecutive Ironmans

Five years ago, James Lawrence did the impossible. Over the course of 50 days, the endurance athlete completed 50 consecutive Ironmans. If you’re not familiar with triathlons, that’s a 2.4-mile swim, 112-mile bike ride, topped off with a full 26.2-mile marathon. The effort landed him in the Guinness World Records with several achievements that haven’t … Continue reading How ‘Iron Cowboy’ James Lawrence Is Attempting the Impossible—100 Consecutive Ironmans