Ever since the original Most Interesting Man in the World jetted off to space, the world has been a little less, well interesting.
For many dudes, the most mysterious drinker of Dos Equis was a paragon of the well-lived life. And without a dashing model of manliness to inspire us to bowl overhand or try parallel-parking trains, life hasn’t been quite as inspiring.
That’s right: On Wednesday (officially Beer Lover’s Day) Dos Equis unveiled their “new” Most Interesting Man in the World. Played by actor Augustin Legrand, he is very much fits the mold of the original: globe-trotting, endlessly capable, and (naturally) a fan of Dos Equis.
The first TV spot isn’t quite as descriptive as we’d hoped—stay tuned for the first full ad in mid-October—but we do know this much so far: He’s so magnetic, good-looking ladies at the bar nervously approach him.