Antje Utgaard has a little more talent than the average Instagrammer. With over 650k Instagram followers and a huge following across Snapchat, Facebook, Twitter, and Vine (where her videos have been looped over 3 million times!), the bombshell American model has quickly made a name for herself as a social media dynamo.
But listen up, man: That doesn’t mean this stuff is easy. Social media takes work! It takes practice!
And even if you’ve been making impressive #gains among all 302 of your #fitfam followers, it’s definitely a skill to navigate the worlds of Instagram, Snapchat, and whatever the hell platform pops up (or dies) next. Whether it’s posting the wrong thing at the wrong time or making an embarrassing error in your picture caption—you’re always just one small step away from making a major mistake that you won’t be able to live down.
Thankfully, the lovely Utgaard is here to help. The Wisconsin native—she grew up in a town of just 500, where her family owned a successful chicken hatchery business—was pursuing a dancing career in college in Minnesota when she discovered her true passion for modeling, and she hasn’t looked back since. Playboy crowned her the next Kate Upton—but in our opinion, she’s more like the first Antje Utgaard.
On top of her modeling, Utgaard is hoping to get into acting more, something she’s started to expand into with skits and funny videos on social media.
Utgaard’s bubbly, funny, and self-described “goofy” personality comes out in her, uh, uniquely creative Instagram photos, showing off her curves and ultra-fit body, which she keeps in shape by hitting the gym and doing weightlifting. (“Fuck the cardio,” she told us. “I lift.”)
That’s rule #1: “Don’t be afraid to be real,” Utgaard said. She prides herself on being all-natural, and that idea of being your true self is something she thinks you should be doing on social media too. “I like posting pictures that show off my personality and that’s something guys should think about when posting too.”
Utgaard sat down with Men’s Fitness and spoke about some of the do’s and don’t’s of social media, her tips on editing pictures, and why she isn’t a fan of gym selfies.
(Editor’s note: This interview has been edited for clarity.)
MENS FITNESS: What’s the first thing you notice when you post a picture or look at a guy’s post?
I like it to be clean, and that goes with mine as well—I want it to be a clean picture. I don’t want it to be something that doesn’t make sense on their page. It should be crisp and clear and to the point. I follow people because I like to see THEM—not their dog, not food, not their friends—I want to see them. That’s why people follow me.
What are some things guys should keep in mind when they are thinking about posting on social media?
Don’t be afraid to be real. Sometimes people will say to me, “oh, you’re just posting pictures of you and it’s conceited and stuff,” and I’m like “no, it’s what you want to see.” I’m using it as a platform. That’s why my pictures are the way they are—it’s almost like me showing my artsy side and I like to think of myself as a piece of art. I go through all the little details.
I space things out between my selfies and professional photos. There’s just so much that goes into it that people should think about. Between captions, filters, if it’s a close-up, if it’s far away.
Keep the colors consistent—you don’t want to go completely off-the-grid, otherwise it just looks messy and it just doesn’t look good. People want it to be appealing to the eye, so if it’s not appealing, I’m not going to follow you.
What are some things guys do on social media that you don’t like?
I don’t like when guys are posting pictures with girls in an attempt to make them seem like players. Throwing money around, being on a yacht, like “look at me, I’m so cool.” Guys: I want to see you show less of what you have, and more of who you are as a person. My pictures show who I am and my personality and not just what I have. Don’t make yourself into an object.
Don’t be so showboat-y. I mean it’s okay to do that sometimes, but not all the time. Don’t be scared to show yourself and your personality. Be aware of the way you talk, and how you phrase things in your captions. A caption can ruin a photo. Make your captions work with the picture and don’t come across as sexist, girls aren’t into that. Don’t make the caption cheesy—I like to make my captions interactive.
Is there something that you never do on social media? How do you avoid those things?
It’s hard, because the higher you go up, the more people you offend—so I guess, you just have to watch out all the time what you’re posting. You have to be careful of what you say, how you word things, and how you post it. Of course some people are offended already, because a lot of people are offended of me showing my sexuality and being so comfortable with it, but just be aware of what you’re posting.
What do you think of guys posting gym selfies?
It depends. If you have a hot body, maybe you can have, like, two on your entire page. But you don’t want to overdo it. I don’t like gym selfies. I try not to do those mirror picture selfies. I just think it looks tacky. I don’t like it.
What do you like most about what guys post on social media and what you find attractive in guys?
I like smiles. Nice teeth. Dimples. I like when people are fit and take care of themselves. I like guys that are smart and kind. Personality is important, too—if you have a shit personality, I’m not going to sit with you for more than five minutes. It comes down to that—don’t be a jerk.
If you have a big following on Instagram, you hold some weight on social media. As far as do’s and don’ts, I try not to offend people, but at the same time, people can find anything to be offended about. So I’d say, don’t listen to what people say as long as you’re staying true to yourself and your brand. Try and be careful about what you post and remember why people are following you.
How often should guys post on social media?
I like to space them out. I would say one a day is good. I don’t like to do more than one a day. On occasion, I’ll put two. People don’t like to see you pop up all the time—it can get annoying. Back-to-back? That’s the worst. Wait at least like six hours between pictures, give it time to marinate. I unfollow if it’s too much.
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What are some tips for guys about the best times to post?
There’s really not a time of day, it depends what you’re doing. Like when I’m at events, I always end up posting the day after. For example, let’s say the Packers are playing, I’m not going to wait until Monday to post the picture, I’m going to post on Sunday when people are interacting and when the game is going down. I’d say make your posts relative and be aware of what events are going on around the country and around the world when you post.