Powerade just launched a series of interactive workout billboards to inspire folks to break a sweat with the advertisement instead of just walking by.
The billboard designs included a rotating rock wall that rolls down as you grab the top hold, a punching meter, and a wide-grip pulldown bar that uses the actual billboard as the counterweight. The different challenges are being used to emphasize Powerade's new campaign and motto, "You have more power than you think." People who stop by, exercise, and test out their skills are rewarded with a free bottle of Powerade.
The sports drink company paired with Ogilvy & Mather Berlin to bring the interactive advertisements to three cities in Germany. In the video above, you can watch the billboards and everyday athletes in action along with entertaining highlights, including a senior citizen who shows his impressive jab at the punch meter.