The Rock Is Producing a Bodybuilding Gym TV Drama Titled ‘Muscle Beach’


The Rock wants to take you to the beach—Muscle Beach, that is.

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Dwayne Johnson is developing a new television series titled Muscle Beach with the USA Network through Seven Bucks Productions, the company announced today.

The hourlong drama will be set in a “legendary bodybuilding gym in ’80s Venice Beach” and will follow the lives of a group of characters caught up in the “body-obsessed fitness movement that took the nation by storm” during the time period. There’s no word on whether Johnson will have a role on the show—but chances are he’ll at least make an appearance, considering the subject matter.

BIG NEWS: Our @sevenbucksprod along with our producing partner Beau Flynn's @flynnpictureco sell a script titled "MUSCLE BEACH" to USA Network! Written by Jeremiah Friedman and Nick Palmer. An original hour long drama series who's found the perfect home at USA – a network who's been on fire with their brilliant dramatic television. “Muscle Beach” is set in a legendary bodybuilding gym in 1980’s Venice Beach where a colorful tribe of lost souls struggle to reinvent themselves by bench-pressing their way to a bigger, better American dream, no matter what the cost. As the series explores the body obsessed fitness movement that took the nation by storm during the supersized Reagan 80's, the excess of the era and the many temptations of Los Angeles will expose the dark side of chasing dreams. As a kid growing up in the 80's it's exciting to produce a series that stays true to our brand and dig deep into an iconic time in bodybuilding and unique Venice Beach culture – the 80's. The 80's was a crazy time in Venice Beach with many lost souls. A very crazy time… #SevenBucksProds #FlynnPictures #USANetwork #OriginalDramaSeries #MuscleBeach

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“Seven Bucks continues to team up with the best partners in the business to produce an entertaining series that stays true to our brand and delves into an iconic time in bodybuilding and Venice Beach culture – the 80’s,” said Johnson in a press release.

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The series adds another line to Johnson’s already stacked IMDB page of upcoming projects—the superstar actor (who was the top earning movie star last year, according to Forbes) has Fast 8, Baywatch, Jumanji, and Journey 3: From the Earth to the Moon set for release in 2017, while films like Doc Savage, Shazam!, San Andreas 2, and Rampage are all in the works.

The script for Johnson’s show, written by Jeremiah Friedman and Nick Palmer, is not the only fitness-related TV project in the works—Arnold Schwarzenegger is also developing a drama titled Pump, which is  “loosely” based on his early life as a world champion bodybuilder in Venice Beach.

Make sure to get your muscles ready for the upcoming shows.