“Sweat It to Get It!”: J. J. Watt and the Mannings Demand More Effort for Gatorade

“Sweat It to Get It!”: J. J. Watt and the Mannings Demand More Effort for Gatorade
 

For the most part, fitness can be distilled into a few basic principles. For all those exercise routines and shred-inducing workouts, there’s a single motivating factor: You gotta earn that burn.

So when Gatorade launched its new “Sweat It to Get It” ad campaign featuring J.J. Watt and the Brothers Manning, we took notice. Because if you’re gonna drink a sports drink designed to replenish carbohydrates and electrolytes after hours of grueling workouts, then at the very least you should sweat for it.

https://youtube.com/watch?v=7hn7kBaBntE

“Do you know what happens when you don’t sweat?” J.J. Watt whispers to a terrified college student. “I happen.”

https://youtube.com/watch?v=OPf9Wk1x3CQ

Oh, and by the way: If sports drinks aren’t your thing—they are stealthy sugar bombs—then consider an alternative like coconut water or a protein drink. You can also try diluting the sugary stuff, which still helps with endurance.

https://youtube.com/watch?v=YeobZt0zSyc

https://youtube.com/watch?v=-lv6jnwQ09s

https://youtube.com/watch?v=prPVUGsw-xA

https://youtube.com/watch?v=VukcE-HFMGg

https://youtube.com/watch?v=FW4VlqAInS0

https://youtube.com/watch?v=pmYb71YrucI

https://youtube.com/watch?v=qL9gNe9S0SA

https://youtube.com/watch?v=x9ou8EAG_mQ

https://youtube.com/watch?v=IcYD8xbJDVs

Now go break a sweat.