For some men, lunch-hour Botox doesn’t quite do the trick. Which is why more guys are opting for “medical tourism” – cosmetic-surgery “vacations” where they get face-lifts, liposuction, or other procedures while chilling out at lavish resorts. About a thousand so-called medi-spas exist in the U.S., but the bulk of these resorts are in Mexico, Thailand, India, Switzerland, Germany, and Spain. “We’ve seen the number of men doing it more than double in the last five years,” says Pramod Goel of PlacidWay, a site that tracks medi-spas. One big incentive is that prices for procedures, in general, are half as much as in the States. In Bangkok, for example, you can get a 30-minute face-lift for $50. The downside, though, is that doctors may not be medically accredited in the U.S. Still, “it’s pretty safe,” says Goel. “It’s become such a big business that more people know they can’t screw up.”
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