Weight Watchers Announces DJ Khaled As Company’s New Social Media Ambassador

DJ Khaled Becomes Weight Watchers Ambassador
Mike Coppola / Getty Images

Major key alert: DJ Khaled, a producer and recording artist known as much for his music as his legendary Snapchat account, has struck a deal with Weight Watchers International to become the company’s “social media ambassador”.

The larger-than-life music personality has already lost 20lbs using the brand’s new “Weight Watchers Freestyle” program, according to an Instagram post, and will continue to share his weight-loss journey with his millions of social media followers.

“By capturing and sharing his process, he will enliven and inspire his community, showing that it’s possible to integrate healthy habits into your life,” said Mindy Grossman, Weight Watchers President and CEO, in a press release.

Even Oprah, who has appeared in numerous commercials for the company and owns a 10% stake, took to Twitter to congratulate Khaled on joining the program:

And as Khaled starts to slim down, Weight Watchers stock has ballooned—shares rose 8% on Tuesday just after the company announced the DJ/producer would be its latest spokesperson.

If you’re just beginning your own weight-loss journey, check out our comprehensive diet and training plan to burn fat and the 10 most popular weight-loss workouts on our site in 2017.

For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!