Major key alert: DJ Khaled, a producer and recording artist known as much for his music as his legendary Snapchat account, has struck a deal with Weight Watchers International to become the company’s “social media ambassador”.
The larger-than-life music personality has already lost 20lbs using the brand’s new “Weight Watchers Freestyle” program, according to an Instagram post, and will continue to share his weight-loss journey with his millions of social media followers.
PART 1. 🔑🔑 MAJOR KEY ALERT!!! 🔑🔑 In full 2018 🔑🔑 MAJOR KEY ALERT!!! 🔑🔑 In full 2018 mode…excited to be living this #WWFreestyle life with you. I already Got rid of 20 pounds and ready for more. Ride with me on my journey to greatness. Bless up Weight Watchers!!! #2018secured what I love about this it’s a life style and I still can enjoy at the same time ride wit me though this journey ! I CAN SHOW YOU BETTER THAN I CAN TELL YOU … I’m so focused let’s go!! @weightwatchers (People following the Weight Watchers plan can expect to lose 1-2 lbs./week.)
“By capturing and sharing his process, he will enliven and inspire his community, showing that it’s possible to integrate healthy habits into your life,” said Mindy Grossman, Weight Watchers President and CEO, in a press release.
Even Oprah, who has appeared in numerous commercials for the company and owns a 10% stake, took to Twitter to congratulate Khaled on joining the program:
— Oprah Winfrey (@Oprah) January 2, 2018
And as Khaled starts to slim down, Weight Watchers stock has ballooned—shares rose 8% on Tuesday just after the company announced the DJ/producer would be its latest spokesperson.
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