A well-rounded grooming routine is the foundation of every man’s style, and we’re talking about more than just run-of-the-mill haircuts. Barbershops across the country have arguably never been more sophisticated, offering services such as warm towel shaves, facials, pedicures, and manicures (sometimes carefully masculinized as “handshake maintenance”). Grooming clubs go a step further and, for an annual fee, offer unlimited shaves, haircuts, and even a stiff drink while you’re being pampered.
But membership is about more than just convenience or saving by buying in bulk. It’s also about treatment. At most of these establishments, preferences are remembered, drinks are poured, and cuts are timely. In other words, they offer service that makes you look and feel like a million bucks.