3. Arnold Palmer, Golf
“The King” didn’t earn much on the golf course during his career, taking in only $3.6 million over 50 years—the sport wasn’t the money-maker it is now—but he turned his success into a major brand. Between golf apparel, endorsements, and (of course) the Arizona Arnold Palmer drink (lemonade and iced tea mixed to perfection), Palmer brought in $1.35 billion in earnings.
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