Adidas Basketball Goes ‘N3XT L3V3L’ With Its First Laceless Sneaker Design for the SS19 Collection

Adidas
Adidas

Adidas has been on the front line of designing basketball shoes for years, and now they’ve taken things to another level. The ‘N3XT L3V3L’ to be exact. The company has debuted three new basketball sneaker models as part of their next wave of footwear, including Adidas’s first-ever laceless sneaker, the N3XT L3V3L, as part of the Spring/Summer 2019 season collection.

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The SS19 collection includes the N3XT L3V3L ($180), Marquee Boost (Mid, $130 and Low, $120) and Pro Vision ($100) silhouettes. Four unique colorways of the collection will be available for 24-hours on December 1st at adidas.com/basketball before the full collection launches in the near future.

The new collection of sneakers were co-created in collaboration with the adidas Brooklyn Farm and local athletes, and partly inspired by Brooklyn itself. The shoes are embroidered with the zip code “11222” to honor Brooklyn, and each style has unique performance benefits for athletes and style flourishes that make them stand out on and off the court.

Adidas SS19 collection: N3XT L3V3L, Marquee Boost and Pro Vision
Adidas

“At all stages, the game of basketball is changing, and athletes are creating new ways to hoop,” said Rashad Williams, Senior Director, Footwear for adidas Basketball, in a press release. “We aimed to shake up the way we create our products to match that, so players from high school to the NBA could look good, feel good and take their game to the next level. We listened to their feedback, collaborated with some of the best design minds in our company and created this new line that’s built for the kid’s game, life and world.”

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Adidas Basketball gave a sneak peek look at the SS19 sneakers at an event at the adidas Brooklyn Farm, where the team came up with the unique ideas and designs for the collection. Utah Jazz star Donovan Mitchell and WNBA star Chiney Ogwumike appeared at the event and introduced the N3XT L3V3L sneakers, which Mitchell raved about, especially the laceless design. The sneaker also includes a lateral banking barrier for midfoot stability and a LIGHTSTRIKE midsole for lightweight cushioning.

Adidas SS19 collection: N3XT L3V3L, Marquee Boost and Pro Vision
Adidas

Reminder: The N3XT L3V3L ($180), Marquee Boost (Mid, $130 and Low, $120) and Pro Vision ($100) will be available for 24-hours on December 1 at adidas.com/basketball , with additional pairs of Marquee Boost and Pro Vision dropping on December 2.

 

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“#N3XTL3V3L allows you to be unpredictable” – @spidadmitchell

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Here’s a look at each of the sneakers in the collection and details on their unique features and design elements, with info provided by Adidas.

N3XT L3V3L ($180, adidas.com)

Combining aesthetic with performance like never before, N3XT L3V3L is the first-ever laceless basketball shoe from adidas that’s perfected for on-court play. Shaped by a full Primeknit upper for unparalleled lockdown and comfort with no strings attached, N3XT L3V3L is engineered with a lateral banking barrier for midfoot stability and targeted support when the game is at its toughest.

Adidas SS19 collection: N3XT L3V3L, Marquee Boost and Pro Vision
Adidas

N3XT L3V3L is also the first shoe to feature LIGHTSTRIKE, a new super-light midsole that provides the perfect balance of lightweight cushioning and on-court responsiveness. Concepted from fundamental consumer insights and a true need for innovation, LIGHTSTRIKE gives players full movement support and improved step-in comfort without any extra weight. The new midsole was created exclusively by adidas Basketball, making it perfectly tuned for explosive movements, lateral quickness and the demands of the game. The combination of this lightweight midsole with the first completely laceless upper in the market showcases the brand’s vision for future of the basketball.

Adidas SS19 collection: N3XT L3V3L, Marquee Boost and Pro Vision
Adidas

Marquee Boost (Mid, $130 and Low, $120, adidas.com)

Designed in both a low and mid version, Marquee Boost is the most comfortable shoe in the game; inspired by adidas icons from the past, but designed for the future. The silhouette is built with full-length Boost cushioning for all-day comfort, a padded ankle collar for support, and a herringbone outsole for durable traction.

Adidas SS19 collection: N3XT L3V3L, Marquee Boost and Pro Vision
Adidas

Pro Vision ($100, adidas.com)

Built for gameday and any day, Pro Vision is constructed with a ripstop midfoot cage and tailored performance collar for flexible stability and comfort. A full-length Bounce midsole delivers responsive cushioning while a herringbone traction pattern ensures unrivaled grip no matter the court surface.

Adidas SS19 collection: N3XT L3V3L, Marquee Boost and Pro Vision
Adidas

“With this collection, we looked to the basketball consumer themselves to tell us what’s most important, and then worked tirelessly, creating hundreds of prototypes to perfect our designs and create something that’s never been done before, but is still undeniably adidas,” said Denis Dekovic, Creative Director at the adidas Brooklyn Farm, said in a release. “For Marquee Boost and Pro Vision, we looked to past icons for inspiration, but with N3XT L3V3L, we took fundamental insights to create an icon for the future that will inspire younger generations to play. That emotional response from the kid is what we design for.”

 

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born from brooklyn

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Here are some more looks at the Adidas SS19 collection:

Adidas SS19 collection: N3XT L3V3L, Marquee Boost and Pro Vision
Adidas
Adidas SS19 collection: N3XT L3V3L, Marquee Boost and Pro Vision
Adidas
Adidas SS19 collection: N3XT L3V3L, Marquee Boost and Pro Vision
Adidas
Adidas SS19 collection: N3XT L3V3L, Marquee Boost and Pro Vision
Adidas
Adidas SS19 collection: N3XT L3V3L, Marquee Boost and Pro Vision
Adidas
Adidas SS19 collection: N3XT L3V3L, Marquee Boost and Pro Vision
Adidas
Adidas SS19 collection: N3XT L3V3L, Marquee Boost and Pro Vision
Adidas
Adidas SS19 collection: N3XT L3V3L, Marquee Boost and Pro Vision
Adidas
Adidas SS19 collection: N3XT L3V3L, Marquee Boost and Pro Vision
Adidas
Adidas SS19 collection: N3XT L3V3L, Marquee Boost and Pro Vision
Adidas

Reminder: The N3XT L3V3L ($180), Marquee Boost (Mid, $130 and Low, $120) and Pro Vision ($100) will be available for 24-hours on December 1 at adidas.com/basketball , with additional pairs of Marquee Boost and Pro Vision dropping on December 2.

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