“How Pro Surfing Was Sold” by Sean Doherty (July, 2013)Click Here to Read
Before the World Surf League, there was the Association of Surfing Professionals, and compared to the oh-so-sleek look and feel of elite competitive surfing today, the ASP was a bit of a wild west of branding, messaging and commentary. But all that changed when something called ZoSea Media Holdings, Inc., backed by a mysterious Floridian billionaire, made a bid for the whole of professional competitive surfing. With the help of a former NFL executive, their plan was to turn surfing in an honest-to-god mainstream sport, something that even non-surfers would tune in to watch. In a rare look behind the curtain of pro surfing’s governing body, Sean Doherty told the story of one of the most pivotal periods in modern pro surfing history.
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