Donovan Mitchell Gets First Adidas Signature Shoe With Help From Marvel for the D.O.N. Issue #1 Collection

Donovan Mitchell / Adidas
Courtesy of Adidas

Donovan Mitchell has made some superhero-like plays on the basketball court. Now, he’s getting a signature shoe that’s fit for a hero: the D.O.N. Issue #1. Earlier in July, Adidas introduced the first signature sneaker for the Utah Jazz star, debuting a collection of four Marvel Super Hero colorways that are inspired by the way Mitchell plays on the court.

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The design and idea behind the collection for the D.O.N. Issue #1 comes from Mitchell’s inspirational story to the NBA and his rise as one of the budding superstars of the league. The D.O.N. Issue #1 is meant to stand for Mitchell’s Determination Over Negativity.

“Determination Over Negativity is a belief that anything is possible no matter who you are or where you come from,” said Mitchell in a press release. “I wanted this sneaker to be a symbol of that – for the kid who believes they can do anything.”

Donovan Mitchell / Adidas
Courtesy of Adidas

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The D.O.N. Issue #1 has a number of design and performance features that are modeled off of Mitchell’s game, including a propulsion clip on the side for lateral support and a wider outsole to provide stability for landing from above-the-rim leaps. The shoe also includes BOUNCE cushioning and a tread pattern that’s meant to represent Mitchell’s unconventional path to the NBA. The design also includes spider-web stitching on the toe box and tongue, and a custom coding that marks the different places Mitchell stopped at on his way to becoming an NBA star, including the Brewster Academy in New Hampshire (“80/A:DR [WBR] NH”) and the University of Louisville (“1.AP.LV:KY”).

The D.O.N. Issue #1 ($100) was released on adidas.com on July 1, and is now available at adidas retail stores and on the Adidas website. For more info, check out adidas.com/us/basketball and follow along on Twitter or Instagram at @adidashoops.

Mitchell even got to have some fun with Spider-Man himself, Tom Holland, and Mitchell also appeared at the premiere for Spider-Man: Far From Home:

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Donovan Mitchell / Adidas
Courtesy of Adidas

For the first set of D.O.N. Issue #1 colorways, Adidas used inspiration from Marvel Super Heroes for the four designs (info courtesy of Adidas):

  • MARVEL’S AMAZING SPIDER-MAN: A red, blue, and white colorway with webbing detailed across the side pays homage to the one and only Spider-Man, and the latest film installment in Marvel’s Spider-Man franchise.
  • SYMBIOTE SPIDER-MAN: Shock pink, core black, white and silver, with teeth as fierce as the character. Available July 18.
  • STEALTH SPIDER-MAN: Black and green with glow in the dark details. Available Aug. 1.
  • MARVEL’S IRON SPIDER: Red and metallic gold to honor the legendary Iron Spider. Available Aug. 31.
Donovan Mitchell / Adidas
Courtesy of Adidas
Donovan Mitchell / Adidas
Courtesy of Adidas
Donovan Mitchell / Adidas
Courtesy of Adidas

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