You Don’t Know Bo
What it's about: Bo Jackson is maybe the greatest athlete we've ever seen. He was an All-Star baseball player who could crush home runs and literally scale walls at top speed, and an NFL running back so talented and strong he ran through opponents (and through endzones). He likely could have been a hall of famer in any sport, and even his video game equivalent is revered among sports fans. But Jackson suffered a catastrophic hip injury early in 1991 from which he could never really recover. His career remains one of the ultimate what ifs in pro sports.
What it's really about: Enjoying the moment. Bo transcended the insane sports culture of the 1980s, thanks to his mythical feats and famous "Bo Knows" Nike campaign, but people are somehow still disappointed by his career. He never won a title, never earned an MVP, and had effectively disappeared from sports by the time he turned 30, but for a few years he was one of the greatest we've ever seen. Maybe that should be enough.Back to top