Fit Fix: UCLA and Under Armour Just Signed the Biggest Apparel Deal in NCAA History

Fit Fix: UCLA and Under Armour Just Signed the Biggest Apparel Deal in NCAA History

Putting the “Gold” in Gold and Blue: Under Armour and UCLA on Wednesday officially announced a 15-year, $280 million apparel deal to outfit the Bruins, making it the largest apparel deal in the history of collegiate athletics. The closest by comparison are Nike’s 15-year deals with Ohio State and Texas, valued at $252 million and $250 million respectively.

UCLA Welcome

From Baltimore to LA…Welcome to the family, UCLA Athletics. #TeamUAComing July 1, 2017.

Posted by Under Armour on Tuesday, May 24, 2016

The Warriors Lose Another Battle: They may have accomplished a record–breaking season, but the Golden State Warriors have their backs to the wall after being crushed by the Oklahoma City Thunder, 118–94, in Game 4 of the NBA Western Conference Finals. “I was f—ing awful,” the Warriors’ Draymond Green admitted after the game, but even Steph Curry was lackluster against Oklahoma City’s “small ball” lineup. But Green isn’t backing down yet: “We’ve put too much work in to go out like this,” he said after the game. “I wouldn’t be able to live with myself knowing something and going out like this.” [ESPN]

Really, You Can Stop Caring About Calories: Amid the upcoming addition of “added sugar” to nutrition labels, there’s another number you can ignore: Calories. Realistically speaking, they’re not a great indicator of health content—and you’re probably better off prioritizing a balanced number of macronutrients like protein, carbs, and fats from high-quality foods rather than negotiating with yourself over empty calories of junk food that won’t do any good for your body. [The Atlantic]

The Fittest Cometh: The last rounds of the CrossFit Regionals are set to start this weekend, and that means the best of the Meridian, East, and Central regions are set to face off—among them four-time Games champion Rich Froning. He took a second away from workouts to talk about what it takes to make it all the way and how his approach has changed:

Central Regional: CrossFit Mayhem

What does it take to be the best in the world?Four-time champ Rich Froning talks about his shift in training and new perspective as he prepares to lead 2015 Affiliate Cup Champion CrossFit Mayhem at the the 2016 Central Regional this weekend.

Posted by The CrossFit Games on Tuesday, May 24, 2016

USA vs. Ecuador: The two nations’ national teams will face off Wednesday night in a warm-up ahead of the Copa América Centenario 2016. Though Ecuador isn’t in the same group as the U.S., their reaving strikers and and physical defense will provide a crucial test of the American squad before equally formidable opponents like Colombia. []

That’s Dedication: Swiss illustrator and graphic novelist Martin Panchaud created a titanic, 10.6 x 4845.3-inch infographic that tells the story of Star Wars: Episode IV. The entire thing consists of 157 photos on 403 feet of digital imagery. [Check it out]

Speaking of the Force: Netflix has gained exclusive rights to stream Disney movies beginning in September, making it the official destination for everything from Star Wars to Marvel to old Lucasfilm movies. [io9]

Chuck’s Buckets: Ernie Johnson defeated his Inside the NBA studio-mate Charles Barkley in a three-point shooting contest in Oklahoma City Tuesday night. Johnson defeated Barkely, 10–7, after three rounds. “I lost to a grandpa,” Barkley said, as he tasted the agony of defeat.

'Elevator' Ernie Johnson and Charles Barkley held a three-poin…

'Elevator' Ernie Johnson and Charles Barkley held a three-point contest. Who took the NBA on TNT crown?

Posted by Bleacher Report on Tuesday, May 24, 2016


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