Midway Through the 2017 Season, Here’s How the NBA Is Dominating Instagram

Midway Through the 2017 Season, Here’s How the NBA Is Dominating Instagram

It’s mid-February, and the NBA season is taking a break for the All-Star game, giving everyone a final breather before the push towards the playoffs.

But as the players take a rest, the league is heating up in another venue: Instagram.

To mark the pause and set up the second half of the season, Instagram released a trove of data connected to the current NBA slate, with the top 10 most popular players, top 10 most followed teams, and the six most “interactive” moments on the social media platform. The names on the team and player lists may not surprise you—yes, LeBron James, Steph Curry, the Cavaliers, and the Warriors are heavily represented—but the popular moments may not be all the ones you’d expect.

Here’s a look at the most popular players, teams, and moments in the NBA this year:

The most followed NBA players on Instagram:


10. Klay Thompson (@KlayThompson): 3.2 million


9. Paul George (@YGTrece): 4.5 million

Great fight tonight!

A post shared by Paul George (@ygtrece) on


8. James Harden (@JHarden13): 4.6 million

Picture me Rollin….. 📷

A post shared by James Harden (@jharden13) on


7. Carmelo Anthony (@CarmeloAnthony): 4.8 million

"Don't Be Afraid To Embrace Your DestiNY" #StayMe7o

A post shared by Carmelo Anthony (@carmeloanthony) on


6. Chris Paul (@CP3): 6.2 million

"And we back……."

A post shared by Chris Paul (@cp3) on


5. Russell Westbrook (@RussWest44): 6.5 million


A post shared by Russell Westbrook (@russwest44) on


4. Kyrie Irving (@KyrieIrving): 8.3 million


A post shared by Kyrie Irving (@kyrieirving) on


3. Dwyane Wade (@DwyaneWade): 8.7 million


2. Steph Curry (@StephenCurry30): 14.8 million

When the Thanksgiving Meal was too good the night before #BelowTheRim

A post shared by Wardell Curry (@stephencurry30) on


1. James (@KingJames): 28.1 million followers


The top 10 most followed NBA teams:


10. @NYKnicks: 1.4 million

✈️ @kporzee! #NBAAllStar #Knicks #NYKtoNOLA

A post shared by New York Knicks 🏀 (@nyknicks) on


9. @HoustonRockets: 1.5 million

Trev 🚀🚀🚀

A post shared by Houston Rockets (@houstonrockets) on


8. San Antonio @Spurs: 1.5 million


A post shared by San Antonio Spurs (@spurs) on


7. @LAClippers: 1.6 million

Drive | #ItTakesEverything

A post shared by LA Clippers (@laclippers) on


6. @OKCThunder: 2.5 million


5. @MiamiHeat: 2.8 million

Sheesh… don't hurt em @showtimereed33!

A post shared by Miami HEAT (@miamiheat) on


4. @ChicagoBulls: 2.9 million

Buckets. #BullsIGTakeover x @msalisbu x @budlight

A post shared by Chicago Bulls (@chicagobulls) on


3. Los Angeles @Lakers: 3.3 million

JC comin' through!!

A post shared by Los Angeles Lakers (@lakers) on


2. Cleveland @Cavs: 4.1 million

@kingjames on the run! #DefendTheLand

A post shared by Cleveland Cavaliers (@cavs) on


1. Golden State @Warriors: 6 million


A post shared by Golden State Warriors (@warriors) on


The moments that earned the most fan feedback:


6. LeBron James pays respect to the memory of NBA reporter Craig Sager after he battled leukemia:



5. Steph Curry and his wife Ayesha get a double selfie in:

Smiles all around. Just Making sure I capture the moment right. 😁

A post shared by Wardell Curry (@stephencurry30) on


4. The Curry brothers—Steph and Seth—go head-to-head on the court:

Stories to tell the GrandKids! #FOE @sdotcurry

A post shared by Wardell Curry (@stephencurry30) on


3. LeBron shares a photo of Richard Jefferson posterizing the Warriors


2. LeBron shows off his championship ring:


1. The Curry family wishes everyone a Merry Christmas:


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