4. Serena Williams
With Maria Sharapova on the sidelines due to a suspension, Williams overtook the Russian star as the highest-paid female athlete in the world. She had a pretty big year in 2016, earning nearly $30 million due to her endorsements with brands like Gatorade, Beats, and Nike. Williams won Wimbledon for her 22nd career major singles title, putting her in a tie with Steffi Graf for the most in the Open Era—no wonder she was one of the top female athletes to dominate Instagram in 2016.
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